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2. How to use filters in Deep Dive?
9.What does my journey through Deep Dive look like?
1.What is Deep Dive?
Deep Dive is new UI which pulls themes, topics and verbatim into one view. The advantage of this is a quicker, easier and more intuitive journey from top-level insights to the takeaways you want.
Where can I find it?
Deep Dive can be found on your 'explore' page alongside trending, topic analysis and inbox.
2.How to use filters in Deep Dive
- Your filter menu will drop down and can be used in the same way as the other parts of explore. See our guide for using fiters.
- In addition to this, we offer 'on-page filtering' which means you can click on a theme or category you're interested and the tool will drill down into that data.
- This on-page filtering works slightly different to our filter menu in that it works on 'AND" rules. if you click on two themes you will only see responses that mention both of those themes. It will look like this:
3.What data am I looking at?
To give you a clear baseline view of how much data you are looking at, you have visibility of key numbers at the top of your page at all times.
Full dataset: The total number of verbatim responses you are looking at based on dates, brands or themes selected.
Matched: As you work through Deep Dive selecting frameworks or clicking on themes, this number will update to show you the total number of verbatim responses that match with the filters you have applied. This will also show as a percentage of your full dataset.
The sentiment will show the average sentiment for the matched dataset.
4.Adding frameworks
You can view your data in Deep Dive as is or by layering on a framework. No idea what a framework is? See our separate article on how these can help you prioritise insights here.To view your data without a framework, just select your filters as normal. To select a specific framework, navigate to the drop down menu on the top left hand side and select the one you'd like to view.
Once a framework is selected, it acts as a filter to your data so you will see your baseline numbers refresh. You will now be viewing only data that matches with any of the themes contained within your framework. You will also be able to view 'unmatched' data- that does not match wth any of those themes.
Theme category frameworks will work a little differently from theme frameworks. If you click on a category, then the themes within that category will be shown. If the framework is already theme based, then the other themes mentioned in that data will be shown (called 'key drivers').
Example of a theme-based framework:
5.What do frameworks show me?
The visual will list any themes or theme categories (a group of themes) within the framework and will show the total number of responses that match with that theme or category. The smily face icons show you the average sentiment score (out of 100) for that group of responses. The bar represents volume and the colours show the breakdown of sentiment.
The 'key drivers' visual on the right can be sorted using the drop down menu by volume or sentiment to prioritise your issues.
💡Exports: Framework visualisations can be exported in pdf by clicking on the arrow icon in the top right of the chart.
6.The 'themes' column
Themes as shown in Deep Dive, will pull from all themes created in the project and will show you which themes overlap with the selected data. The default view is by volume but you may want to prioritise this differently to get relevant insights. The columns can be sorted in the same way as our 'trending' section by clicking on the colum header. As well as the default volume, you can sort by:
Increase/decrease in volume:
By highest/lowest sentiment:
By our 'unique' measure which tells you how likely the theme is to appear in this filter view vs the data outside of these filters:
By default your view will include context and keyword themes but you can toggle on 'upload themes' to see understand your data by segments. You can also use the search box to narrow down your view to a particular theme or theme category name.
7.The topics column
Wordnerds unsupervised topics surface commonly used words and phrases in your data. These can be particularly useful when filterd down to a particular theme. You can sort your topics by all of the same columns as you can with themes with an additional column to sort by how strongly the AI feels the topic is relevant, 'interesting'. It looks like this:
8.Verbatim in deep Dive
Verbatim will update to reflect the filters applied. If you click on a theme or topic then you will only see the verbatim that matches with that theme or topic.
FAQ: Can I export verbatim or data from deep dive? Currently, we have not replicated this functionality in Deep DIve. This can be done in all other sections of 'explore' however. For more information on our export functions see our article.
9.What does my journey through Deep Dive look like?
It's really easy to follow a key insight through your data from framework to themes, the unsupervised topics surfaced within those themes and then the verbatim.
Just follow our 10 step demo to see an example (click below to expand)👇
This article was written by Lyndsay, Senior Customer Success Manager